Social Media Marketing Strategies


Looking to fine-tune your social media marketing strategy?
Now’s the perfect time to take your strategy up a notch!
In a fiercely competitive landscape, a succinct strategy gives you the FOCUS needed to say “no” to efforts that don’t serve your business goals.
If you haven’t been achieving results in your social media marketing campaigns, join our workshop and find out what’s wrong with your strategy!

Course details

Course Overview

[A Digital Strategy Core Module]


This course covers the mechanics of sales-driven and engagement-centric social media marketing on LinkedIn, Facebook, Instagram and the likes based on behavioral targeting, content generation, risk considerations and emerging technologies shaping online communications and mobile culture.

Course Highlights:

  1. Understand key elements and the effectiveness of an organisational social media plan
  2. Develop measurable plans for social media marketing campaigns aligning to organisational performance metrics, sales targets and funneling optimisation
  3. Determine the feasibility of social media platforms and tools factoring in privacy legislation, copyright, Intellectual Property (IP) and confidentiality considerations
  4. Monitor and assess the impact of customer behaviour and their social media use on the outcomes of campaigns as well as on the effectiveness of corrective measures
  5. Leverage on the role of an advocate community to increase brand value, strengthen engagement and improve social media marketing performance

Who Should Attend

Business Leaders, Marketing Directors, Social Media Managers, Entrepreneurs and anyone with social media experience who wants to level up their skills and strategies.

Mode of Delivery:

  • Classroom (face-to-face) or Online Based

Course Duration:

  •  24 hours (typically over 3 full days)

This module comes under the WSQ Skills Framework :RET-OTO-4007-1.1 Social Media Marketing

Course Code: TGS-2021008016


Upcoming Classes

Class Schedule

15 June 2022 (9am-6pm) (inclusive of 1hr lunch break)

16 June 2022 (9am-6pm) (inclusive of 1hr lunch break)

17 June 2022 (9am-6pm) (inclusive of 1hr lunch break)

For any queries, please email us at or whatsapp us at 9457 8086.

Course Fees

Full Course Fee (no subsidy) @SGD $940 /-

Here are the net fees for the following:

  1. Any Self-Sponsored Singaporean or PR aged from 21-39yrs  @SGD $470/-
  2. Any Self-Sponsored Singaporean aged>=40, or *SME Company-Sponsored (Any age Singaporean or PR) @ SGD $282/-
  3. Company-Sponsored Singaporean or PR working in *Non-SME @ SGD $470/-

Funding Support

Here are the types of funding support available for the course:

SSG Training Grant
Funding Period: Until 11 Jan 2024
Course Ref No.: TGS-2021008016/ TGS-2022010787

*Approved Funded Hours: 24 hours.

1. Company-Sponsored Employees
  • Company-Sponsored Singapore Citizens (40 years old and above) – Funding at 70% subsidy.
  • Company-Sponsored Singapore Citizens (21-39 years old) and PRs – Funding at 50% subsidy
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 21-39 years old) – Funding at 50% subsidy
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 40 years old and above) – Funding at 70% subsidy
2. Self-Sponsored Learners
  • Singapore Citizens (40 years old and above) – Funding at 70% subsidy.
  • Singapore Citizens (21-39 years old) and PRs – Funding at 50% subsidy capped at $15/hr.
3. SkillsFuture Credits (for Self-Sponsored)
  • Singapore Citizens (21 onwards) may use their SkillsFuture Credits to offset the nett payable course fee. find out more.
4. Absentee Payroll (for Company-Sponsored)
  • The training provider will submit on your company’s behalf your employee’s enrolment, attendance and assessment records via TPGateway. Thereafter, your employer will be notified to log into Enterprise Portal for Jobs & Skills (EPJS) to declare necessary information for Absentee Payroll funding.

Course Outline

Topics Covered:

  1. Social Media in our IoT World
  2. Aligning Social Media Marketing Objectives with Platform Capability
  3. Content and Behavioral Targeting in Social Media Engagement
  4. Designing Content for Behavioral Targeting
  5. Risk Management and Legislative Considerations in Social Media Marketing
  6. Corporate Response to A Social Media IP or Data Breach
  7. Applying Campaign Strategies for An Organisational Social Media Plan
  8. Measuring Success of Social Media Marketing
  9. Converting Data into Action
  10. Brand Value in Social Media Marketing

Social Media Marketing Strategies