Market Entry Strategies


How do you start a new business in a viable market?
Business expansion to new markets allows you to reach a potentially huge number of new customers and thus, greatly increasing your revenue. However, the process can be both complicated and challenging.
Ensure SUCCESSFUL market entry with the right strategies.
Market Entry Strategies

Course details

Course Overview

[A Digital Strategy Core Module]


This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.

Topics include appreciation of business models, manipulation of marketing mix, use of environmental analysis tools, market research methodologies, as well as the planning and execution of strategies.

At the end of this module, learners will be able to help formulate and/or marketing and/or market entry strategies for their organizations. There will also be an introduction to Sun Zi’s Art of War applied in Marketing.

Course Highlights:

  • Plan, execute and evaluate market research project for new markets.
  • Compare and evaluate organisation’s competitive position and customer
    requirements in the new market.
  • Create a risk management and mitigation plan.
  • Formulate strategies for marketing.

Who Should Attend:

Business Leaders, Business Owners, Entrepreneurs, Start-Up Owners and anyone who wants to be equipped with the tools and knowledge to start a new business in a viable market  


Mode of Delivery:

  • Classroom (face-to-face)

Course Duration:

  • 24 hours (typically over 3 full days)

This module comes under the WSQ Skills Framework : RET-PNI-4004-1.1 Market Entry Strategy Formulation

Course Code: TGS-2020504969


Upcoming Classes

Please whatsapp us at 9457 8086  or email us at for the course schedule.

Course Fees

Full Course Fee (no subsidy) @SGD $840 /-

Here are the nett fees for the following:

  1. Any Self-Sponsored Singaporean or PR aged from 21-39yrs  @SGD $420/-
  2. Any Self-Sponsored Singaporean aged>=40, or *SME Company-Sponsored (Any age Singaporean or PR) @ SGD $252/-
  3. Company-Sponsored Singaporean or PR working in *Non-SME @ SGD $420/-

Funding Support

Here are the types of funding support available for the course

SSG Training Grant
Funding Period: Until 13 Sep 2022
Course Ref No.: TGS-2020504969

*Approved Funded Hours: 24 hours.

1. Company-Sponsored Employees
  • Company-Sponsored SME Singapore Citizens and PRs – Funding capped at up to 70% subsidy.
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 21-39 years old) – Funding capped at up to 50% subsidy.
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 40 years old and above) – Funding capped at up to 70% subsidy.
2. Self-Sponsored Learners
  • Singapore Citizens (40 years old and above) – Funding capped at up to 70% subsidy.
  • Singapore Citizens (21-39 years old) and PRs – Funding up to 50% subsidy capped at $15/hr.
3. SkillsFuture Credits (for Self-Sponsored)
  • Singapore Citizens (21 onwards) may use their SkillsFuture Credits to offset the nett payable course fee. find out more.
4. Absentee Payroll (for Company-Sponsored)
  • The training provider will submit on your company’s behalf your employee’s enrolment, attendance and assessment records via TPGateway. Thereafter, your employer will be notified to log into Enterprise Portal for Jobs & Skills (EPJS) to declare necessary information for Absentee Payroll funding.

Course Outline

Topics Covered:

1. The difference between strategies and tactics
2. Creating a strategy plan
3. Internal and external environmental analysis
4. Business stakeholders
5. Organization’s business model
7. 7Ps of the Marketing Mix
8. Mintzberg 5 Ps of strategy
9. Porter’s Five Forces of Competitive Position Analysis
10 .Objectives and types and of market research
11. Planning and executing a market research project
12. Feasibility studies
13. Risk management and stakeholders
14. Risk assessment and response strategies
15. The risk management process
16. Key customer segments
17. Revenue drivers of your organization
18.Decision making process
19.Competitor analysis

Market Entry Strategies