Digital Content & Policy Strategies

 

Does your organisation have a robust policy for its digital content that is designed to achieve your business goals?
What gets measured gets managed – without sound content management policies, processes and guidelines, your business is exposed to costly risks detrimental to your reputation and digital presence.
Buttress your digital content with strategic policies, processes and guidelines. Join our class today to learn how.
Digital Content & Policy Strategies

Course details

Course Overview

[A Digital Strategy Core Module]

Overview:

This course covers knowledge and techniques for designing, managing and measuring policies, processes and effectiveness pertaining to internal and public-facing digital content and communication channels, including customer experience platforms, e-commerce listings, corporate websites, press channels and internal ERP systems.
Learners will gain management skills on filtering and organizing digital web content, curating broadcast content as well as protecting Intellectual Property (IP), web properties, trademarks and registered assets.

Course Highlights:

  • Protect company’s Intellectual Property (IP), copyright, web properties, trademarks and
    registered assets with compliance, processes and best practices.
  • Detect, prevent and/or correct business risks by prioritising and organising internal, third-party and public-facing content on approved platforms, systems and channels.
  • Improve and refine processes, policies and guidelines on content management to achieve business goals, increase operating efficiency and adhere to compliance

Who Should Attend:

Business Leaders, Business Owners, Mid-Career Professionals and Executives looking to expand their knowledge and skills in designing and developing management policies, processes and guidelines for digital content.

 

Mode of Delivery:

  • Classroom (face-to-face)


Course Duration:

  •  24 hours (typically over 3 full days)


This module comes under the WSQ Skills Framework : RET-CIE-4002-1.1 Content Management System Utilisation

Course Code: TGS-2020504962

Upcoming Classes

Please whatsapp us at 9457 8086  or email us at admin@acctrainacademy.com.sg for the course schedule.

Course Fees

Full Course Fee (no subsidy) @SGD $840 /-

Here are the net fees for the following:

  1. Any Self Sponsored Singaporean or PR aged from 21-39yrs  @SGD $420/-
  2. Any Self Sponsored Singaporean aged>=40, or *SME Company Sponsored (Any age Singaporean or PR) @ SGD $252/-
  3. Company-Sponsored Singaporean or PR working in *Non-SME @ SGD $420/-

Funding Support

Here are the types of funding support available for the course:

SSG Training Grant
Funding Period: Until 30 Sep 2022
Course Ref No.: TGS-2020504962

*Approved funded hours: 24 hours.

1. Company-Sponsored Employees
  • Company-Sponsored SME Singapore Citizens and PRs – Funding capped at up to 70% subsidy.
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 21-39 years old) – Funding capped at up to 50% subsidy.
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 40 years old and above) – Funding capped at up to 70% subsidy.
2. Self-Sponsored Learners
  • Singapore Citizens (40 years old and above) – Funding capped at up to 70% subsidy.
  • Singapore Citizens (21-39 years old) and PRs – Funding up to 50% subsidy capped at $15/hr.
3. SkillsFuture Credits (for Self-Sponsored)
  • Singapore Citizens (21 onwards) may use their SkillsFuture Credits to offset the nett payable course fee. find out more.
4. Absentee Payroll (for Company-Sponsored)
  • The training provider will submit on your company’s behalf your employee’s enrolment, attendance and assessment records via TPGateway. Thereafter, your employer will be notified to log into Enterprise Portal for Jobs & Skills (EPJS) to declare necessary information for Absentee Payroll funding.

Course Outline

Topics include:

  1. Intellectual Property and Web Assets
  2. Content Management Policies, Guidelines and Permissions
  3. Content Compliance and Risk Management
  4. Managing Confidential and Public-Facing Content
  5. Web Content Curation, Objectives and Performance
  6. Cross-Platform Content Management for Customer Experience, Vendor Logistics and Internal Communications
  7. Protect company’s Intellectual Property (IP), copyright, web properties, trademarks and registered assets with compliance, processes and best practices.
  8. Detect, prevent and/or correct business risks by prioritising and organising internal, third-party and public-facing content on approved platforms, systems and channels.
  9. Improve and refine processes, policies and guidelines on content management to achieve business goals, increase operating efficiency and adhere to compliance.

Digital Content & Policy Strategies