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Digital Ads Optimisation & Strategies

 

Are you getting a healthy ROI for your digital ads?
If your answer is ‘No’, then you are not maximising your advertising dollars!
With your competitors all vying for the same eyeballs, it is imperative to know and execute the RIGHT strategy to get more bang for your buck.

Course details

Course Overview

[A Digital Strategy Core Module]

Overview :

Digital Ads Optimisation & Strategies covers the mechanics and best practices of using search engine and social media platforms for effective Paid SEM through optimized keyword research, ad content creation, placement display targeting, bidding strategies, Call-to-Action (CTA), Click-Through-Rate (CTR) and conversion rates.

At the end of the course, students will have the knowledge and techniques to operate Paid SEM and PPC campaigns on popular search engines (eg. Google, Yahoo, Bing) and social media platforms (eg. LinkedIn, Facebook, Twitter, Affiliate Blogs). Students will understand fundamental concepts and drivers of key performance metrics and indicators, including traffic volume, engagement rate and funnel targets. Finally, students will gain skills in optimizing Paid SEM based on adjusting appropriate controls, conducting split testings and interpreting reports.

Course Highlights:

  • Understand the mechanics and algorithms of search-derived ads on different platforms such as Google, LinkedIn, Facebook, Twitter.
  • Learn and apply corrective measures for low-performing indicators.
  • Leverage on third-party tools and technologies to enhance your digital ads.

Who Should Attend:

Business Leaders, Marketing Directors, Social Media Managers, Entrepreneurs and anyone with social media experience who wants to level up their skills and strategies

 

Mode of Delivery:

  • Classroom (face-to-face) or Online based


Course Duration:

  • 24 hours (typically over 3 full days)


This module comes under the WSQ Skills Framework : Paid Search Engine Marketing (RET-OTO-4004-1.1)

Course Code: TGS-2021009556 / TGS-2022010786

Upcoming Classes

Class Schedule

29 June 2022 (9am-6pm) (inclusive of 1hr lunch break)

30 June 2022 (9am-6pm) (inclusive of 1hr lunch break)

01 July 2022 (9am-6pm) (inclusive of 1hr lunch break)

For any queries, please email us at admin@acctrainacademy.com.sg or whatsapp us at 9457 8086.

Course Fees

Full Course Fee (no subsidy) @SGD $940 /-

Here are the net fees for the following:

  1. Any Self Sponsored Singaporean or PR aged from 21-39yrs  @SGD $470/-
  2. Any Self Sponsored Singaporean aged>=40, or *SME Company Sponsored (Any age Singaporean or PR) @ SGD $282/-
  3. Company-Sponsored Singaporean or PR working in *Non-SME @ SGD $470/-

Funding Support

Here are the types of funding support available for the course:

SSG Training Grant
Funding Period: Until 11 Jan 2024
Course Ref No.: TGS-2021009556 / TGS-2022010786

*Approved Funded Hours: 24 hours.

1. Company-Sponsored Employees
  • Company-Sponsored SME Singapore Citizens and PRs – Funding capped at up to 70% subsidy.
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 21-39 years old) – Funding capped at up to 50% subsidy.
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 40 years old and above) – Funding capped at up to 70% subsidy.
2. Self-Sponsored Learners
  • Singapore Citizens (40 years old and above) – Funding capped at up to 70% subsidy.
  • Singapore Citizens (21-39 years old) and PRs – Funding up to 50% subsidy capped at $15/hr.
3. SkillsFuture Credits (for Self-Sponsored)
  • Singapore Citizens (21 onwards) may use their SkillsFuture Credits to offset the nett payable course fee. find out more.
4. Absentee Payroll (for Company-Sponsored)
  • The training provider will submit on your company’s behalf your employee’s enrolment, attendance and assessment records via TPGateway. Thereafter, your employer will be notified to log into Enterprise Portal for Jobs & Skills (EPJS) to declare necessary information for Absentee Payroll funding.

Course Outline

Topics Covered:

  1. Understand the mechanics and algorithms of search-derived ads on different platforms such as Google, LinkedIn, Facebook, Twitter
  2. Learn and apply corrective measures for low-performing indicators
  3. Leverage on third-party tools and technologies to enhance your digital ads 
  4. Find effective ways and formats to create business or product awareness and visibility on popular search engines and social media platforms using paid advertising
  5. Create relevant and effective paid content that drives traffic, visibility, clicks and conversions to promote a business or a product
  6. Identify keywords and placement display strategies that aligns with bidding budgets and campaign goals
  7. Effectively set targets and controls for every stage of the paid SEM funnel to optimize bidding budgets and conversion goals
  8. Conduct tests and document results of pilot programmes to optimize PPC strategies before rolling out a full PPC campaign
  9. Increase productivity and tracking by effectively using campaign management tools, including calendaring, analytics and bid caps
  10. Analyse and interpret performance indicators and data to implement corrective measures in new and existing campaigns
  11. Leverage on third party management softwares and technologies to enhance PPC campaign monitoring, analysis and management

Digital Ads Optimisation & Strategies