Digital Ads Optimisation & Strategies covers the mechanics and best practices of using search engine and social media platforms for effective Paid SEM through optimized keyword research, ad content creation, placement display targeting, bidding strategies, Call-to-Action (CTA), Click-Through-Rate (CTR) and conversion rates.
At the end of the course, students will have the knowledge and techniques to operate Paid SEM and PPC campaigns on popular search engines (eg. Google, Yahoo, Bing) and social media platforms (eg. LinkedIn, Facebook, Twitter, Affiliate Blogs). Students will understand fundamental concepts and drivers of key performance metrics and indicators, including traffic volume, engagement rate and funnel targets. Finally, students will gain skills in optimizing Paid SEM based on adjusting appropriate controls, conducting split testings and interpreting reports.
Business Leaders, Marketing Directors, Social Media Managers, Entrepreneurs and anyone with social media experience who wants to level up their skills and strategies
This module comes under the WSQ Skills Framework : Paid Search Engine Marketing (RET-OTO-4004-1.1)
Course Code: TGS-2021009556 / TGS-2022010786
29 June 2022 (9am-6pm) (inclusive of 1hr lunch break)
30 June 2022 (9am-6pm) (inclusive of 1hr lunch break)
01 July 2022 (9am-6pm) (inclusive of 1hr lunch break)
For any queries, please email us at firstname.lastname@example.org or whatsapp us at 9457 8086.
Full Course Fee (no subsidy) @SGD $940 /-
Here are the net fees for the following:
Here are the types of funding support available for the course:
SSG Training Grant
Funding Period: Until 11 Jan 2024
Course Ref No.: TGS-2021009556 / TGS-2022010786
*Approved Funded Hours: 24 hours.