Basics Of Digital Marketing for Business Growth

What Do You Need To Achieve Better Business Growth?
Are you seeking to enhance your marketing knowledge and skills to grow and expand your business?
With the right knowledge of marketing platforms, activities and techniques at your fingertips, your business will be better positioned to achieve greater growth, e-commerce expansion and brand visibility.
Join our workshop to start steering your business towards higher conversions through effective marketing campaigns.

Course details

Course Overview

[Digital Strategy Optional Preparatory Module]

Overview:

This course is an entry-level course for professionals and business owners who seek foundational knowledge of digital and in-store marketing platforms, activities and techniques to achieve better online and in-store business growth, e-commerce expansion, brand visibility, customer engagement and conversions through effective marketing campaigns.


Course Highlights:

  1. Create relevant and effective content that drives traffic, visibility, clicks and conversions to promote a business or a product
  2. Effectively evaluate criteria and metrics for every stage of the funnel during pre-campaign testing
  3. Analyse and provide suggestions for improving campaign performance based on pre-campaign testing outcomes


Who Should Attend
:

New Business Owners, Entry-level learners and beginners with zero marketing knowledge who wish to equip themselves with preparatory knowledge and skills for the advanced digital marketing course

Mode of Delivery:

  • Classroom (face-to-face) or Online Based

Course Duration:

  •  15 hours (typically over 2 full days)


This module comes under the WSQ Skills Framework :RET-PCM-2005-1.1 Marketing Campaign Management

Course Code: TGS-2022013526 / TGS-2022013563

 

Upcoming Classes

Class Schedule

27 to 29 July (1pm to 6pm)

11 to 12 August (9am to 6pm on 11 Aug, 9am to 5pm on 12 Aug)

 

For any queries, please email us at admin@acctrainacademy.com.sg / whatsapp us at 9457 8086.

Course Fees

Full Course Fee (no subsidy) @SGD $430 /-

Here are the net fees for the following:

  1. Any Self-Sponsored Singaporean or PR aged from 21-39yrs  @SGD $215/-
  2. Any Self-Sponsored Singaporean aged>=40, or *SME Company-Sponsored (Any age Singaporean or PR) @ SGD $129/-
  3. Company-Sponsored Singaporean or PR working in *Non-SME @ SGD $215/-

Funding Support

Here are the types of funding support available for the course:

SSG Training Grant
Funding Period: Until 9 May 2024
Course Ref No.: TGS-2022013526 / TGS-2022013563

*Approved Funded Hours: 15 hours.

1. Company-Sponsored Employees
  • Company-Sponsored Singapore Citizens (40 years old and above) – Funding at 70% subsidy.
  • Company-Sponsored Singapore Citizens (21-39 years old) and PRs – Funding at 50% subsidy
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 21-39 years old) – Funding at 50% subsidy
  • Company-Sponsored Non-SME (Singapore Citizens or PRs 40 years old and above) – Funding at 70% subsidy
2. Self-Sponsored Learners
  • Singapore Citizens (40 years old and above) – Funding at 70% subsidy.
  • Singapore Citizens (21-39 years old) and PRs – Funding at 50% subsidy capped at $15/hr.
3. SkillsFuture Credits (for Self-Sponsored)
  • Singapore Citizens (21 onwards) may use their SkillsFuture Credits to offset the nett payable course fee. find out more.
4. Absentee Payroll (for Company-Sponsored)
  • The training provider will submit on your company’s behalf your employee’s enrolment, attendance and assessment records via TPGateway. Thereafter, your employer will be notified to log into Enterprise Portal for Jobs & Skills (EPJS) to declare necessary information for Absentee Payroll funding.

Course Outline

Topics Covered:

  1. Intro to Marketing Campaigns
  2. Objectives of Marketing Campaigns
  3. Platforms and Scope for Marketing Campaigns
  4. Aligning Campaign Objectives with Suitable Platforms and Activities
  5. Campaign Performance According to Product Classification and Goal
  6. Research on Past Campaign Performance for Various Product Classification
  7. Evaluative Components of Pre-Campaign Testing
  8. Participate in Pre-Campaign Testing Cycle
  9. Types of In-Store Displays
  10. Coordinating Display Set-Ups
  11. Pre-Campaign Testing Evaluation Criteria
  12. Data Collection and Improvement Evaluation

Basics Of Digital Marketing for Business Growth